Toy Fair London 2027

What you will find

The Toy Fair at Olympia is a UK trade event for toys, games and hobbies. Meetings cover new products and retail range planning.

Who may find it useful

toy buyers, distributors, specialist retailers and licensing managers.

Prepare your meetings

Separate UK-market suppliers from international operators in your appointment plan. Ask when the products on display will actually be available.

Three questions to take to the stand

• Which age group and market is the product intended for?
• Which documents, packaging languages and licences apply to this item?
• What minimum orders, samples and delivery windows are available?

Admission and registration

Check the official website for registration, professional requirements, opening hours and the conditions of the listed edition. The calendar in this profile is not an admission ticket.