Toys and games · China
China Toy Expo 2026
Shanghai · Shanghai New International Expo Centre
Verified scheduleWhat you will find
China Toy Expo connects toy manufacturers and buyers in Shanghai, including games, plush toys and collectibles. It runs alongside China Kids Fair, China Licensing Expo and China Preschool Expo: check which show each supplier belongs to.
Scale and audience: verified figures
128,768 physical buyers · edition 2025
2,629 reported exhibitors · 185 visitor countries and territories.
Combined CTE, CKE, CLE and CPE total: four shows, not China Toy Expo alone.
This describes a past edition, not predicted future attendance. Visits, unique people, buyers and participants are not equivalent measures.
Official figures source ↗ · checked on 23 September 2026
Who may find it useful
toy buyers, distributors, specialist retailers and licensing managers.
Prepare your meetings
Separate branded ranges, OEM/ODM and licensing in your meeting list. Bring target ages, sales markets and packaging languages; note who will supply documents for the exact item code and which samples are available.
Three questions to take to the stand
- Which age group and market is the product intended for?
- Which documents, packaging languages and licences apply to this item?
- What minimum orders, samples and delivery windows are available?
Admission and registration
Professional event: consult official registration and check access conditions for the concurrent shows. Combined historical figures do not measure China Toy Expo alone.
Recheck dates, venue and admission before booking. FieraLens is independent of the organizers and does not sell tickets.